In this technologically driven world, media is all around us. We see messages while watching television, browsing the Internet, driving on the freeway, and even while scrolling through Facebook. If we actually critiqued and analyzed each advertisement and every commercial, would we find that most were unique and inventive or that most fell somewhere between unimaginative and uninteresting? Some advertisements are fleeting, disappearing from our minds almost as soon as they appear on the screen without leaving any sort of impact or lasting impression whatsoever. Others, however, are one-of-a-kind art forms, provoking thoughts, emotions, and memories that send chills down our spines, cause us to clutch our loved ones tighter, and tug at our heart strings. Creative advertising is not far-fetched, but there are definitely some major elements to
consider when trying to convey a message to an audience that they will remember and that will make them want to buy the product. Here are three of the factors that make up a creative advertisement.
Originality
It is crucial that the ad is original. If people see a commercial that is similar to another that they have seen before, then they will just be thinking about the other company's commercial the whole time they watch. The purpose of the ad is not to make the audience remember another company or product, it is to make a lasting impression about the company or product being promoted. Originality is also important because it surprises the audience to see a commercial that diverges from the norm. Creative advertising is all about capturing the audience's attention through uniqueness.
Explanation
Explaining and elaborating upon the message is key, whether the explanation is through language, images, or video.
Emotional Appeal
Emotional appeal is an important aspect of creative advertising because emotions create memories. If the audience feels something while watching a commercial or seeing a billboard, they are much more likely to remember the product. Emotional appeals can be any content that makes an audience feel happy, sad, nostalgic, tender, loving, driven, cheerful, or amused. These feelings will be attributed to the product that is being promoted and may prompt viewers to buy the product when they remember the advertisement and the emotions they experienced.
Creative advertising is everywhere in today's media-crazed society, and it is achievable if the company is dedicated to the success of the product and to the quality of the message conveyed.
consider when trying to convey a message to an audience that they will remember and that will make them want to buy the product. Here are three of the factors that make up a creative advertisement.
Originality
It is crucial that the ad is original. If people see a commercial that is similar to another that they have seen before, then they will just be thinking about the other company's commercial the whole time they watch. The purpose of the ad is not to make the audience remember another company or product, it is to make a lasting impression about the company or product being promoted. Originality is also important because it surprises the audience to see a commercial that diverges from the norm. Creative advertising is all about capturing the audience's attention through uniqueness.
Explanation
Explaining and elaborating upon the message is key, whether the explanation is through language, images, or video.
Emotional Appeal
Emotional appeal is an important aspect of creative advertising because emotions create memories. If the audience feels something while watching a commercial or seeing a billboard, they are much more likely to remember the product. Emotional appeals can be any content that makes an audience feel happy, sad, nostalgic, tender, loving, driven, cheerful, or amused. These feelings will be attributed to the product that is being promoted and may prompt viewers to buy the product when they remember the advertisement and the emotions they experienced.
Creative advertising is everywhere in today's media-crazed society, and it is achievable if the company is dedicated to the success of the product and to the quality of the message conveyed.
0 comments :
Post a Comment