Classified advertising can easily be defined as a form of advertising that is very much common in newspapers, on the internet and also various other periodicals as these may be sold and distributed free of charge. These advertisements in a newspaper are mostly short in nature as they are charged per line and also one newspaper column wide. The publications that are printing news and various other information often have these sections of classified advertisements and there are also various other publications that contain only a few advertisements. These advertisements are also grouped into categories or classes such as for sale, wanted and services. These classified advertisements are also meant to be much cheaper than the large display advertisements used by various types of businesses and are thus normally used by the business that have smaller advertising budgets.
Services
These advertisements serve a variety of people. For example just by exploring the classifieds you can gain access to a host of products and services. If you are planning on buying a vehicle, you can very easily reach out for the classifieds. If you are planning on buying a cat, a dog or a horse, you can still be able to reach out for a classified advertisement.
Also if you want to get a job for yourself, a classified advertisement is the only way to go. Apart from these, you can easily gain access to services like plumbing, an electrician and internet. These internet classified advertisements also do not typically use a per- line pricing model and hence they tend to be much longer. They are also quite searchable unlike a printed material and they tend to be local. They can also foster a great sense of urgency as a result of their daily routine structure and wider scope for all audiences.
Statistics of classified advertisements
In the year 2003, the market of all these advertisements in the US was around $16 billion which is obviously a very huge amount. All newspapers manage to make a hell lot of money from these classified advertisements and this is continuing to increase as each day passes.
As the sector of online advertising is developing on a continuous basis, there is also an ever increasing emphasis towards specialization. The vertical markets for these classifieds are also developing very quickly along with the general marketplace for these classified websites. It is one of the important tips to remember.
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